Imported from its original North-eastern China source, it is locally reprocessed, graded and hygienically packed to give discerning customers an end product of the best quality, texture, dryness, that is also impure-free. Consumed as a traditional health food supplement and branded under the Snow Deer brand, the product comes in 4 Grades i.e. Superior, Regular, Standard and Mini-packs. Together with the canned and bottled Snow Jelly is well supported by a communication and promotional campaign to build brand-consumer awareness and increase off-take.

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